Opening in Toronto in 2026, The Day is a modern bridal boutique created to redefine the wedding dress shopping experience for the mid-size bride. Our mission is to make every woman feel confident, seen, and celebrated — with gowns that highlight craftsmanship, quality, and the perfect fit.

​

Each collection is curated with intention, featuring designer pieces that blend timeless elegance with modern romance. From your first fitting to your final “yes,” The Day offers a personalized, elevated experience that centers on you — your style, your story, your moment.

​

While our boutique prepares to open its doors, we’ve partnered with BRIDEMERCH to offer a thoughtfully curated collection of bridal accessories and merch made for every wedding moment — from the engagement party to the honeymoon and beyond.

​

The One. The Dress. The Day.